Ever since its launch in 2006, Banila Co has strived for a simple skin care routine so that your skin and makeup can shine. Banila Co is one of South Korea's best-selling k-beauty brands. All of the brand's products are paraben-free, sulfate-free, hypoallergenic and contain no artificial fragrances or dyes. Banila Co's most famous product is the Clean It Zero cleansing balm, which is sold worldwide every 3.1 seconds.