This month’s super offers | Shop now

Free gift: ETUDE Sheet mask with purchases over 650 SEK (selection varies)

With purchases over 1200 SEK, also get a free Cosnori Long Active Eyelash Serum

Free shipping for orders over 399 SEK

Outlet up to 70% off | Discover amazing deals 🔥

Makeup base

In this section you will find the products to create the perfect Korean makeup base, such as powders, foundations, concealers and blushes. Koreans love round, glassy skin, and both foundations and powders create the impression of smooth and glowing skin by smoothing the skin's pores and blending beautifully with the sebum the skin produces during the day.

Korean cushion foundation, BB cream, and powder

Since skincare in Korea doesn’t stop at morning and evening routines, foundations and base products often also contain nourishing ingredients like tea tree oil, pearl, collagen, and even snail mucin to maximize skin renewal.

Many Korean products also come in very light shades, which are often missing from European brands’ ranges. If you’ve felt like you haven’t found a light enough foundation or powder before, you’ll likely find one in Korean cushion foundations!

Learn Korean makeup