About us
Welcome to the world of Yeppo & Soonsoo - the heart of Baestyle Group, beating for Korean cosmetics and culture. Since 2018, we have acted as trendsetters by bringing the best beauty trends and cultural gems from Korea to Europe.
Our company's mission is to promote the innovations and lifestyle of Korean beauty, while supporting the adaptation of our brands to the needs of local customers.
We advocate for skin health for everyone! Regardless of skin type or need.
Responsibility and Reliability Are at the core of everything we do – With us, you can always feel secure with your skincare.
Quality and Authenticity We only purchase directly from the brands or certified resellers, which ensures that all our products are genuine, safe, and carefully checked.
History
The story of Yeppo & Soonsoo began in 2013, when we opened our first K-beauty store, which was inspired by Korean culture and passion for beautiful skin. Since its inception, Yeppo has been a place where our customers can experience the authentic South Korean atmosphere. Korean music plays in our stores, authentic fragrances waft in the air, and our shelves and online store are always stocked with the newest, trendiest, and best k-beauty products.
In 2018 we opened our first store in Mall of Tripla, Helsinki and in 2024 we opened our first store in Sweden, Stockholm in Gallerian. Since then we have expanded and we now have more than 10 stores in Finland and Sweden. Check out our stores here .
Values
Our company's philosophy is based on availability, openness and reliability values. We follow these principles in all our daily activities, and we offer the trendiest Korean brands both in our stores and on our online store.
Brands
In our selection you will find the best brands of Korean cosmetics, such as BBIA, Anua, Ariul, Amuse, Axis-Y, About Tone, Cosnori, Unleashia, TIRTIR, SKIN1004, Beauty of Joseon, Round Lab, Ma:nyo Factory, Abib coh so on. Our goal is to fulfill our customers' many wishes with our carefully selected product range.
