About Yeppo & Soonsoo

Our dream has always been the same – to bring authentic Korean culture to the Nordic countries and create an environment where everyone can explore and experience it without barriers.

Korean beauty has long been my great passion, and it’s amazing to see how close it now is to you. We look forward to sharing every Korea-inspired day with you!

Elisa

CEO - Yeppo & Soonsoo

History

Yeppo&Soonsoo's story began in 2013, when we opened our first K-beauty store, inspired by Korean culture and a passion for healthy skin.

From the very beginning, there has been a desire to create a place at Yeppo where our customers can experience an authentic South Korean atmosphere.

In our stores, you can hear Korean music, an authentic scent fills the air, and from our shelves (as well as in our online store) you will always find the latest, trendiest, and best K-beauty products.

Yeppo&Soonsoo is available both online and as physical stores in several cities in Sweden. Our central warehouse is located in Finland, enabling fast and efficient deliveries to our customers.

Values

Our company philosophy is based on

accessibility
openness and
reliability

We follow these principles in all our daily operations.

For our customers, our values are reflected, among other things, in a wide selection, transparency in the import processes (we import most of our brands ourselves directly from South Korea), and competitive prices.

Additionally, we always offer our customers the trendiest Korean brands, both in our stores and in our online shop.

Mission

Our company's goal is to make Korean beauty innovations and the Korean lifestyle known in Europe, while supporting the brands we represent in their adaptation to local customers' needs.

Brands

In our range, you will always find the best and trendiest Korean beauty brands.

Our customers can trust that they will continue to find best-selling brands in our range in the future, such as BBIA, Anua, SKIN1004, ETUDE, Unleashia, and Ma:nyo.

In addition, we constantly add new, trendy brands to our range, several of which you can find exclusively in Europe only at Yeppo. Our latest brand newcomers include, among others, espoir, Medicube, fwee, and Dr. Reju-All.

All our brands

info@yepposoonsoo.se