About us

Welcome to the world of Yeppo & Soonsoo - the heart of Baestyle Group, beating for Korean cosmetics and culture. Since 2018, we have acted as trendsetters by bringing the best beauty trends and cultural gems from Korea to Europe.

ElisaCEO - Yeppo & Soonsoo

Our dream has always been the same – to bring authentic Korean culture to the Nordics and create an environment where everyone can explore and experience it without barriers.

Korean beauty has long been my great passion, and it is amazing to see how close it is to you now. We look forward to sharing every Korea-inspired day with you!

Hwarang Bellflower Night Patch mood cut

History

Yeppo & Soonsoo's story began in 2013, when we opened our first K-beauty store, inspired by Korean culture and the passion for healthy skin.

From the very beginning, there has been a desire to create a place at Yeppo where our customers can experience an authentic South Korean atmosphere.

In our stores, Korean music can be heard, an authentic scent lingers in the air, and from our shelves (as well as in our online store) you will always find the latest, trendiest, and best K-beauty products.

Yeppo & Soonsoo can be found both online and as physical stores in several cities in Sweden. Our central warehouse is located in Finland, which enables fast and efficient deliveries to our customers.

[Mediheal] Teatree Trouble Pad

Values

Our company philosophy is based on

  • availability
  • openness and
  • reliability

We follow these principles in all our daily operations.

For our customers, our values are demonstrated, among other things, through a wide range of products, transparency in the import processes (we import most of our brands ourselves directly from South Korea), and competitive prices.

In addition, we always offer our customers the trendiest Korean brands, both in our stores and in our online shop.

Mission

Our company's mission is to make Korean beauty innovations and the Korean lifestyle known in Europe, while supporting the brands we represent in their adaptation to local customer needs.

Brands

In our range, you will always find the best and trendiest Korean beauty brands.

Our customers can trust that they will continue to find best-selling brands in our assortment in the future, such as BBIA, Anua, SKIN1004, Etude, Unleashia, Round Lab, and Ma:nyo Factory.

In addition to this, we are constantly adding new, trendy brands to our range, several of which you can find exclusively in Europe only at Yeppo. Our latest brand newcomers include, among others, espoir, Medicube, fwee, and Muzigae Mansion.

All our brands