Articles
Learn what the PA and non-nano filter labels on sunscreens mean, what the difference is between physical and chemical sunscreens, and whether the sunscreen needs to be washed off with special cleansing.
What does the label PA mean on Korean sunscreen? Is it necessary to use sunscreen if the skin doesn't burn in the sun or if the skin tone is dark? Find the answers to your questions about the correct use of sunscreen - and we reveal the most common myths related to sunscreen.
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
If you are new to Korean makeup and wondering "what is a cushion foundation really?" here is a simple guide. Learn how this innovative, caring product can revolutionize your makeup routine with product tips from our wide range of K-beauty.
Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰
Discover the hottest skincare ingredients for 2025! From PDRN and exosomes to azelaic acid and PGA – we go through why these ingredients are trending and how they can improve your skincare routine. Which one suits you best? Read more and find your new favorite!
Gradient Lips and Cherry Lips are two of the hottest lip trends in K-beauty. One gives a romantic, natural look while the other creates a fuller effect. Learn how to recreate both styles at home and which products will help you achieve the perfect finish!
Discover the secrets behind Korean makeup! Learn to create a radiant glass skin look, apply base products in the correct order, and enhance your eye shape with Korean techniques. We also share tips for long-lasting makeup and trendy lip products.
You are probably more familiar with fermentation as part of food preparation and preservation processes, but did you know that fermentation also has excellent benefits as part of skincare?
