Articles
How do you create a flawless Korean base? How do the techniques differ between Korean and Western makeup? Find our tips for creating a Korean base makeup look in this article!
Toners and essences are an essential part of Korean skincare. But what is their actual role? And what are their diffrences? Dive into it in this article and read our tips on how to combine these two products!
Thorough facial cleansing is the foundation of Korean skincare! Gentle yet effective cleansing removes makeup, sunscreen, and dirt without drying out the skin and helps other skincare products absorb better. Learn the best techniques and tips that suit you in this article! Find a cleansing product that matches your skin type and build a functional K-beauty skincare routine starting with a clean face.
What was Korean skin care like hundreds of years ago? Discover hanbang: traditional Korean medicine, whose roots stretch back thousands of years in South Korea. Hanbang cosmetic products use natural and traditional ingredients, such as plant extracts, herbs, and roots, known for their beneficial and even healing properties in skin care. Dive into the secrets of Korean beauty care in this article!
Soonding is a Korean skincare brand that represents the gentlest trend in K-beauty: a strong skin barrier, a simple routine, and active ingredients suitable for sensitive skin. Fragrance-free and vegan products that provide soothing moisture for all ages – without anything extra.
How to create a simple and easy skincare routine? Check out our beginner-friendly tips for starting a skincare routine and avoid the most common mistakes. Also explore our skincare starter kits, each providing tips for the best products according to your skin type!
Which were actually your most purchased products during 2025? We have the full list! Discover why these products were bought again and again. Are all your beauty favorites on the top list? Or perhaps you will find a new favorite? Discover the most purchased products of 2025!
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
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