Stock clearance -40%

We are doing a spring clean, and therefore we are offering a 40% discount on many of your favourite products online! Discover cult favourites such as BBIA – Never Die Mascara, Biodance – Bio‑Collagen Real Deep Mask, and hwarang' – Peony Grinding Cleansing Balm, plus over 150 other favourite products!

Valid online only from 20–26 February 2026.

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154 products

[ETUDE] Dr.Mascara Fixer For Super Long Lash
[ETUDE] Dr.Mascara Fixer For Super Long Lash
Regular price 101 kr Sale price168 kr
[ETUDE] Dr.Mascara Fixer For Super Long Lash
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-40%
[ETUDE] My Lash Serum
[ETUDE] My Lash Serum
Regular price 113 kr Sale price188 kr
[ETUDE] My Lash Serum
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-40%
[ETUDE] 0.2mm Therapy Air Mask Tea Tree
Regular price 17 kr Sale price29 kr
[ETUDE] 0.2mm Therapy Air Mask Tea Tree
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-40%
[ETUDE] Glow Fixing Tint
[ETUDE] Glow Fixing Tint
Regular price 83 kr Sale price138 kr
[ETUDE] Glow Fixing Tint
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-40%
[ETUDE] AC Clean Up Pink Powder Spot
[ETUDE] AC Clean Up Pink Powder Spot
Regular price 113 kr Sale price188 kr
[ETUDE] AC Clean Up Pink Powder Spot
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-40%
[ETUDE] SoonJung pH 5.5 Relief Toner
[ETUDE] SoonJung pH 5.5 Relief Toner
Regular priceOn Sale from 173 kr
[ETUDE] SoonJung pH 5.5 Relief Toner
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Up to -40%
[Numbuzin] No.9 NAD+ Collagen Under Eye Patches (5ea)
[Numbuzin] No.9 NAD+ Collagen Under Eye Patches (5ea)
Up to -40% NYHET
[espoir] Be Glow Stick Foundation
Utvalda produkter -50%-60%
Regular price 203 kr Sale price338 kr
[espoir] Be Glow Stick Foundation
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-40%
[ETUDE] Moistfull Collagen Cleansing Foam
[ETUDE] Moistfull Collagen Cleansing Foam
Regular price 119 kr Sale price198 kr
[ETUDE] Moistfull Collagen Cleansing Foam
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-40%
[Mediheal] R:NA Proatin Mask
Regular price 29 kr Sale price49 kr
[Mediheal] R:NA Proatin Mask
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-40%
[ETUDE] Moistfull Collagen Cream
Regular price 227 kr Sale price377 kr
[ETUDE] Moistfull Collagen Cream
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-40% TEAM'S PICK
[espoir] The Brow Balance Pencil
[espoir] The Brow Balance Pencil
Regular price 125 kr Sale price208 kr
[espoir] The Brow Balance Pencil
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-40%
[ETUDE] SoonJung 10-Panthensoside Cica Balm
[ETUDE] SoonJung 10-Panthensoside Cica Balm
Regular price 179 kr Sale price298 kr
[ETUDE] SoonJung 10-Panthensoside Cica Balm
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-40%
[espoir] Real Eye Palette All New
[espoir] Real Eye Palette All New
Regular price 215 kr Sale price358 kr
[espoir] Real Eye Palette All New
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-40%
[VT Cosmetics] Mild Reedle Shot 50 2Step Mask
-40%
[Genabelle] PDRN Rejuvenating Mask
[Genabelle] PDRN Rejuvenating Mask
Regular price 35 kr Sale price59 kr
[Genabelle] PDRN Rejuvenating Mask
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-40%
[S.NATURE] Aqua Oasis Toner
[S.NATURE] Aqua Oasis Toner
Regular price 173 kr Sale price288 kr
[S.NATURE] Aqua Oasis Toner
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-40%
[Kaine] Vegan Collagen Youth Cream
[Kaine] Vegan Collagen Youth Cream
Regular price 179 kr Sale price298 kr
[Kaine] Vegan Collagen Youth Cream
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-40%
[espoir] Couture Lip Tint Blur Velvet
[espoir] Couture Lip Tint Blur Velvet
Regular price 173 kr Sale price288 kr
[espoir] Couture Lip Tint Blur Velvet
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-40%
[SOONDING] Coconut Rice Milk Toner
[SOONDING] Coconut Rice Milk Toner
Regular price 125 kr Sale price208 kr
[SOONDING] Coconut Rice Milk Toner
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-40% NYHET
[GROWUS] Sea Salt Therapy Scalp Scaler
[GROWUS] Sea Salt Therapy Scalp Scaler
Up to -40%
[espoir] The Sleek Lipstick Cream Matte
[espoir] The Sleek Lipstick Cream Matte
Regular price 173 kr Sale price288 kr
[espoir] The Sleek Lipstick Cream Matte
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-40%
[ETUDE] SoonJung Sheet Mask Panthensoside
[ETUDE] SoonJung Sheet Mask Panthensoside
Regular price 29 kr Sale price49 kr
[ETUDE] SoonJung Sheet Mask Panthensoside
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-40%
[SOONDING] Coconut Hydro Barrier Cream
[SOONDING] Coconut Hydro Barrier Cream
Regular price 125 kr Sale price208 kr
[SOONDING] Coconut Hydro Barrier Cream
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-40% NYHET
Etude Moistfull Collagen Eye Cream
Etude Moistfull Collagen Eye Cream tuotekuva
Regular price 161 kr Sale price268 kr
[ETUDE] Moistfull Collagen Eye Cream
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-40%
[SOONDING] Coconut Water Glow Calming Serum
[SOONDING] Coconut Water Glow Calming Serum
Regular price 125 kr Sale price208 kr
[SOONDING] Coconut Water Glow Calming Serum
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-40% NYHET
[espoir] Plumpies Lip Gloss
[espoir] Plumpies Lip Gloss
Regular price 155 kr Sale price258 kr
[espoir] Plumpies Lip Gloss
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-40%
[espoir] Fitting Sponge Handy (4ea)
[espoir] Fitting Sponge Handy (4ea)
Regular price 119 kr Sale price198 kr
[espoir] Fitting Sponge Handy (4ea)
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-40%
[ETUDE] Moistfull Collagen Facial Toner
[ETUDE] Moistfull Collagen Facial Toner
Regular price 179 kr Sale price298 kr
[ETUDE] Moistfull Collagen Facial Toner
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-40%
[espoir] Skinny Fix Blender
[espoir] Skinny Fix Blender
Regular price 65 kr Sale price109 kr
[espoir] Skinny Fix Blender
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-40%
[espoir] Super Soft Face Brush
[espoir] Super Soft Face Brush
Regular price 137 kr Sale price228 kr
[espoir] Super Soft Face Brush
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-40%
[Mediheal] Dermaplus Birch Mask
[Mediheal] Dermaplus Birch Mask
Regular price 23 kr Sale price39 kr
[Mediheal] Dermaplus Birch Mask
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-40%
[espoir] Make Up Spatula
[espoir] Make Up Spatula
Regular price 137 kr Sale price228 kr
[espoir] Make Up Spatula
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-40%
[ETUDE] Baking Powder BB Deep Foam
[ETUDE] Baking Powder BB Deep Foam
Regular priceOn Sale from 59 kr
[ETUDE] Baking Powder BB Deep Foam
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Up to -40%
[HEVEBLUE] Black Yuja Bean Lifting Eye Cream
[HEVEBLUE] Black Yuja Bean Lifting Eye Cream
Regular price 125 kr Sale price208 kr
[HEVEBLUE] Black Yuja Bean Lifting Eye Cream
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-40% NYHET

Skincare for aging skin with Korean cosmetics

Koreans are masters at preventing and reducing the signs of aging in the skin. And even though their skin is different from e.g. Nordic skin, Korean well-age skin care products are definitely the world's top class, which every skin can benefit from.

As we age, our skin loses its elasticity and the visible signs of aging begin to creep up little by little. Although we cannot prevent the aging of our skin at least yet, we can facilitate its visible changes in many different ways.

In our thirties, as collagen and elastane decrease in our body, the main protein of our skin, keratin, loses its structure and becomes more elastic. As a result, for example, the lines appear more clearly. Now is the best time to start using retinol.

By the time you reach the age of forty, you have lost about 60% of the skin's natural ceramides, which bind the gaps between skin cells together and prevent moisture from escaping. So what's the help? Add ceramides to your skin care routine. Skin care products containing ceramides help supplement the skin's ceramide deficiency, so the skin starts to look and behave like a younger version of itself, so the skin stays better moisturized, firm and plump. Ceramides should be combined with products containing e.g. amino acids, glycerin, antioxidants, retinol, niacinamide or peptides.

Around the age of fifty, the skin loses about 25% of the remaining collagen, 30% of the skin's lipids, and skin regeneration drops by 36%. The amount of peptides in the skin also collapses. Peptides give the skin its strength and elasticity.

In the sixties, the skin's sebum production decreases, so the skin needs an extra dose of moisturizing skin care products. So add ceramides to your routine, which help the skin stay more moisturized and make the skin look more youthful.

The best anti-age and well-age ingredients

The best ingredients for treating aging skin include collagen, retinol, retinal, bakuchiol, hyaluronic acid, vitamin C and snail mucin.

The first signs of skin aging, which are likely to be noticed in your forties (skin dryness, skin thinning), only intensify with age.

As we grow older, the skin becomes (even more) drier, less elastic, also fine lines and deep wrinkles appear, and even acne and dark spots. Everyone's skin ages differently, but fortunately, every skin type benefits from a suitable skincare routine.

Many ingredients that are beneficial for 40-50-year-olds are also useful for 60-year-olds and beyond, even in skincare for people in their 70s.