Stock clearance -40%

We are doing a spring clean, and therefore we are offering a 40% discount on many of your favourite products online! Discover cult favourites such as BBIA – Never Die Mascara, Biodance – Bio‑Collagen Real Deep Mask, and hwarang' – Peony Grinding Cleansing Balm, plus over 150 other favourite products!

Valid online only from 20–26 February 2026.

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154 products

[Anua] Heartleaf Pore Control Cleansing Oil
[Anua] Heartleaf Pore Control Cleansing Oil
Up to -40% TEAM'S PICK HOT ON SOCIAL
[SKIN1004] Madagascar Centella Ampoule
[SKIN1004] Madagascar Centella Ampoule
Up to -40% TEAM'S PICK
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum 50ml
SKIN1004 Centella Hyalu-Cica Water-Fit Sun Serum
Up to -40% TEAM'S PICK
BBIA Never Die Mascara
BBIA Never Die Mascara 01 Power Black
Regular price 101 kr Sale price168 kr
[BBIA] Never Die Mascara
Buy now
-40% HOT ON SOCIAL
[Round Lab] Birch Juice Moisturizing Sunscreen
[Round Lab] Birch Juice Moisturizing Sunscreen
-40% TEAM'S PICK HOT ON SOCIAL
[Biodance] Bio-Collagen Real Deep Mask
[Biodance] Bio-Collagen Real Deep Mask
Regular price 53 kr Sale price89 kr
[Biodance] Bio-Collagen Real Deep Mask
Buy now
-40%
Hwarang Bellflower Night Patch
Hwarang Bellflower Night Patch finnilaastarit lähikuva
Regular price 65 kr Sale price109 kr
[hwarang'] Bellflower Night Patch (45ea)
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-40%
TIRTIR Mask Fit Red Cushion
TIRTIR Mask Fit Red Cushion tuotekuva
Regular priceOn Sale from 113 kr
[TIRTIR] Mask Fit Red Cushion
Buy now
Up to -40% HOT ON SOCIAL
[Anua] Azelaic Acid 10 Hyaluron Redness Soothing Serum
[Anua] Azelaic Acid 10 Hyaluron Redness Soothing Serum
-40% HOT ON SOCIAL
Skin1004 Centella Probio-Cica Intensive Ampoule 50ml
Skin1004 Centella Probio-Cica Intensive Ampoule tuotekuva
Up to -40% TEAM'S PICK
Hwarang' Bellflower Cleansing Balm
Hwarang Bell Flower Cleansing Balm tuotekuva
Up to -40% TEAM'S PICK
Beauty of Joseon Sunscreen : Rice + Probiotics
Beauty of Joseon Sunscreen : Rice + Probiotics info
-40% HOT ON SOCIAL
Kundal Honey & Macadamia Protein Treatment 500ml
Kundal Honey & Macadamia Protein Treatment
Up to -40% TEAM'S PICK
[Round Lab] 1025 Dokdo Cleanser
[Round Lab] 1025 Dokdo Cleanser
Regular price 119 kr Sale price198 kr
[Round Lab] 1025 Dokdo Cleanser
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-40% TEAM'S PICK
[medicube] Collagen Night Wrapping Mask
medicube Collagen Night Wrapping Mask
Regular price 227 kr Sale price377 kr
[medicube] Collagen Night Wrapping Mask
Buy now
-40% HOT ON SOCIAL
[BBIA] Never Die Mascara Extreme
[BBIA] Never Die Mascara Extreme
Regular price 101 kr Sale price168 kr
[BBIA] Never Die Mascara Extreme
Buy now
-40%
[SKIN1004] Madagascar Centella Ampoule Foam
[SKIN1004] Madagascar Centella Ampoule Foam
Up to -40%
[medicube] Collagen Jelly Cream
[medicube] Collagen Jelly Cream
Regular priceOn Sale from 161 kr
[medicube] Collagen Jelly Cream
Buy now
Up to -40% TEAM'S PICK
Hwarang Bellflower Day Patch
Hwarang Bellflower Day Patch finnilaastarit lähikuva
Regular price 83 kr Sale price139 kr
[hwarang'] Bellflower Day Patch (96ea)
Buy now
-40%
[hwarang'] Bellflower Moisturizing Barrier Cream
[hwarang'] Bellflower Moisturizing Barrier Cream
-40% TEAM'S PICK
[Round Lab] 1025 Dokdo Toner
Round Lab 1025 Dokdo Toner
Regular priceOn Sale from 101 kr
[Round Lab] 1025 Dokdo Toner
Buy now
Up to -40% TEAM'S PICK HOT ON SOCIAL
Anua Heartleaf 77% Clear Pad
Anua Heartleaf 77% Clear Pad
Regular price 167 kr Sale price278 kr
[Anua] Heartleaf 77% Clear Pad
Buy now
-40%
[S.NATURE] Aqua Squalane Moisturizing Cream
[S.NATURE] Aqua Squalane Moisturizing Cream
Up to -40% TEAM'S PICK
[MediAnswer] Vita Collagen Mask
Regular price 47 kr Sale price79 kr
[MediAnswer] Vita Collagen Mask
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-40%
[Anua] Rice 70 Intensive Moisturizing Milk
[Anua] Rice 70 Intensive Moisturizing Milk
Regular price 185 kr Sale price308 kr
[Anua] Rice 70 Intensive Moisturizing Milk
Buy now
-40%
[SKIN1004] Madagascar Centella Poremizing Fresh Ampoule
Skin1004 Centella Poremizing Fresh Ampoule tuotekuva
Up to -40% TEAM'S PICK
[ETUDE] Curl Fix Mascara
etude-curl-fix-mascara
Regular priceOn Sale from 53 kr
[ETUDE] Curl Fix Mascara
Buy now
Up to -40% TEAM'S PICK
Romand Han All Fix Mascara
Romand Han All Fix Mascara tuotekuva mustat
Regular price 113 kr Sale price188 kr
[rom&nd] Han All Fix Mascara
Buy now
-40%
[Sunbo] Korean Exfoliating Bath Towel
[Sunbo] Korean Exfoliating Bath Towel
Up to -40% TEAM'S PICK
[ETUDE] Dear Darling Water Tint
[ETUDE] Dear Darling Water Tint
Regular price 71 kr Sale price119 kr
[ETUDE] Dear Darling Water Tint
Buy now
-40%
[Anua] PDRN Hyaluronic Acid Capsule 100 Serum
Anua PDRN Hyaluronic Acid Serum
-40%
[Numbuzin] No.1 Clear Filter Sun Essence
[Numbuzin] No.1 Clear Filter Sun Essence
Regular price 203 kr Sale price338 kr
[Numbuzin] No.1 Clear Filter Sun Essence
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-40%
[ETUDE] Dear Darling Water Gel Tint
[ETUDE] Dear Darling Water Gel Tint
Regular price 71 kr Sale price119 kr
[ETUDE] Dear Darling Water Gel Tint
Buy now
-40%
[Mediheal] Vitamide Brightening Pad
[Mediheal] Vitamide Brightening Pad
Regular price 203 kr Sale price338 kr
[Mediheal] Vitamide Brightening Pad
Buy now
-40%
[medicube] Deep Vita C Capsule Cream
[medicube] Deep Vita C Capsule Cream
Regular price 215 kr Sale price358 kr
[medicube] Deep Vita C Capsule Cream
Buy now
-40%
[ETUDE] Dear Darling Oil Tint
[ETUDE] Dear Darling Oil Tint
Regular price 95 kr Sale price158 kr
[ETUDE] Dear Darling Oil Tint
Buy now
-40% TEAM'S PICK
[ETUDE] SoonJung 2x Barrier Intensive Cream
[ETUDE] SoonJung 2x Barrier Intensive Cream
Regular price 173 kr Sale price288 kr
[ETUDE] SoonJung 2x Barrier Intensive Cream
Buy now
-40% HOT ON SOCIAL
[EQQUALBERRY] Swimming Pool Toner
Eqqualberry swimming pool toner
Regular priceOn Sale from 149 kr
[EQQUALBERRY] Swimming Pool Toner
Buy now
Up to -40% TEAM'S PICK
[Kundal] Natural Caffeine Shampoo
[Kundal] Natural Caffeine Shampoo
Regular price 143 kr Sale price238 kr
[Kundal] Natural Caffeine Shampoo
Buy now
-40%
[espoir] Pro Tailor Be Natural Cushion (+REFILL)
[espoir] Pro Tailor Be Natural Cushion (+REFILL)
-40%
[Centellian24] Madeca Cream Time Reverse
[Centellian24] Madeca Cream Time Reverse
Regular price 149 kr Sale price248 kr
[Centellian24] Madeca Cream Time Reverse
Buy now
-40% NYHET
Cosnori Long Active Eyelash Serum
Cosnori Long Active Eyelash Serum
Regular price 119 kr Sale price198 kr
[Cosnori] Long Active Eyelash Serum
Buy now
-40%
[Biodance] Refreshing Sea Kelp Real Deep Mask
[Biodance] Refreshing Sea Kelp Real Deep Mask
-40%
[Anua] Heartleaf 70% Intense Calming Cream
[Anua] Heartleaf 70% Intense Calming Cream
Regular price 209 kr Sale price348 kr
[Anua] Heartleaf 70% Intense Calming Cream
Buy now
-40%
[Mediheal] Madecassoside Essential Mask
[Mediheal] Madecassoside Essential Mask
Regular price 23 kr Sale price39 kr
[Mediheal] Madecassoside Essential Mask
Buy now
-40%
[Anua] Peach 77% Niacin Enriched Cream
[Anua] Peach 77% Niacin Enriched Cream
Regular price 215 kr Sale price358 kr
[Anua] Peach 77% Niacin Enriched Cream
Buy now
-40%

Skincare for aging skin with Korean cosmetics

Koreans are masters at preventing and reducing the signs of aging in the skin. And even though their skin is different from e.g. Nordic skin, Korean well-age skin care products are definitely the world's top class, which every skin can benefit from.

As we age, our skin loses its elasticity and the visible signs of aging begin to creep up little by little. Although we cannot prevent the aging of our skin at least yet, we can facilitate its visible changes in many different ways.

In our thirties, as collagen and elastane decrease in our body, the main protein of our skin, keratin, loses its structure and becomes more elastic. As a result, for example, the lines appear more clearly. Now is the best time to start using retinol.

By the time you reach the age of forty, you have lost about 60% of the skin's natural ceramides, which bind the gaps between skin cells together and prevent moisture from escaping. So what's the help? Add ceramides to your skin care routine. Skin care products containing ceramides help supplement the skin's ceramide deficiency, so the skin starts to look and behave like a younger version of itself, so the skin stays better moisturized, firm and plump. Ceramides should be combined with products containing e.g. amino acids, glycerin, antioxidants, retinol, niacinamide or peptides.

Around the age of fifty, the skin loses about 25% of the remaining collagen, 30% of the skin's lipids, and skin regeneration drops by 36%. The amount of peptides in the skin also collapses. Peptides give the skin its strength and elasticity.

In the sixties, the skin's sebum production decreases, so the skin needs an extra dose of moisturizing skin care products. So add ceramides to your routine, which help the skin stay more moisturized and make the skin look more youthful.

The best anti-age and well-age ingredients

The best ingredients for treating aging skin include collagen, retinol, retinal, bakuchiol, hyaluronic acid, vitamin C and snail mucin.

The first signs of skin aging, which are likely to be noticed in your forties (skin dryness, skin thinning), only intensify with age.

As we grow older, the skin becomes (even more) drier, less elastic, also fine lines and deep wrinkles appear, and even acne and dark spots. Everyone's skin ages differently, but fortunately, every skin type benefits from a suitable skincare routine.

Many ingredients that are beneficial for 40-50-year-olds are also useful for 60-year-olds and beyond, even in skincare for people in their 70s.