Anua's brand philosophy is based on taking care of yourself and investing in yourself. Anua encourages a holistic lifestyle, where in addition to skin care you also focus on good eating habits, stress reduction and a balanced life.
Anua's brand promises are relaxation (tired skin gets the relief it needs), ingredient focus (the products' ingredients are safe and as natural as possible and vegan), simplicity (the products are simply functional) and sustainable development.