GROWUS

Inspired by the sea, the Korean haircare brand GROWUS offers holistic care for both hair and scalp. GROWUS is a Korean cosmeceutical brand that combines advanced dermatological science with the therapeutic benefits of marine ingredients. The brand’s core philosophy is based on thalassotherapy – a treatment method that utilizes the nourishing and balancing properties of seawater, sea salt, and seaweed extracts.

GROWUS products are specially formulated to support scalp health, prevent hair loss, and strengthen the hair. The range includes the Damage Therapy, Sea Salt Therapy, and Algae Therapy lines, which offer solutions for dryness, oiliness, irritation, and dull hair. The products feature powerful active ingredients such as marine collagen, spirulina, manuka honey, and salicylic acid, which cleanse, hydrate, and revitalize the hair from root to tip.

GROWUS also emphasizes eco-friendliness and safety – all products are dermatologically tested and 100% made in Korea.

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8 products

Skincare for aging skin with Korean cosmetics

Koreans are masters at preventing and reducing the signs of aging in the skin. And even though their skin is different from e.g. Nordic skin, Korean well-age skin care products are definitely the world's top class, which every skin can benefit from.

As we age, our skin loses its elasticity and the visible signs of aging begin to creep up little by little. Although we cannot prevent the aging of our skin at least yet, we can facilitate its visible changes in many different ways.

In our thirties, as collagen and elastane decrease in our body, the main protein of our skin, keratin, loses its structure and becomes more elastic. As a result, for example, the lines appear more clearly. Now is the best time to start using retinol.

By the time you reach the age of forty, you have lost about 60% of the skin's natural ceramides, which bind the gaps between skin cells together and prevent moisture from escaping. So what's the help? Add ceramides to your skin care routine. Skin care products containing ceramides help supplement the skin's ceramide deficiency, so the skin starts to look and behave like a younger version of itself, so the skin stays better moisturized, firm and plump. Ceramides should be combined with products containing e.g. amino acids, glycerin, antioxidants, retinol, niacinamide or peptides.

Around the age of fifty, the skin loses about 25% of the remaining collagen, 30% of the skin's lipids, and skin regeneration drops by 36%. The amount of peptides in the skin also collapses. Peptides give the skin its strength and elasticity.

In the sixties, the skin's sebum production decreases, so the skin needs an extra dose of moisturizing skin care products. So add ceramides to your routine, which help the skin stay more moisturized and make the skin look more youthful.

The best anti-age and well-age ingredients

The best ingredients for treating aging skin include collagen, retinol, retinal, bakuchiol, hyaluronic acid, vitamin C and snail mucin.

The first signs of skin aging, which are likely to be noticed in your forties (skin dryness, skin thinning), only intensify with age.

As we grow older, the skin becomes (even more) drier, less elastic, also fine lines and deep wrinkles appear, and even acne and dark spots. Everyone's skin ages differently, but fortunately, every skin type benefits from a suitable skincare routine.

Many ingredients that are beneficial for 40-50-year-olds are also useful for 60-year-olds and beyond, even in skincare for people in their 70s.