June super offers | Buy now

Selected products 40% off I Buy now

Free gift: Anua Peach 77% Niacin Conditioning Milk 150ml on orders over 900 SEK

Free shipping for orders over 399 SEK

Makeup base

In this section you will find the products to create the perfect Korean makeup base, such as powders, foundations, concealers and blushes. Koreans love round, glassy skin, and both foundations and powders create the impression of smooth and glowing skin by smoothing the skin's pores and blending beautifully with the sebum the skin produces during the day.

Korean cushion foundation, BB cream, and powder

Since skincare in Korea doesn’t stop at morning and evening routines, foundations and base products often also contain nourishing ingredients like tea tree oil, pearl, collagen, and even snail mucin to maximize skin renewal.

Many Korean products also come in very light shades, which are often missing from European brands’ ranges. If you’ve felt like you haven’t found a light enough foundation or powder before, you’ll likely find one in Korean cushion foundations!

Learn Korean makeup