Beauty Of Joseon

Beauty Of Joseon is one of the most famous and popular Korean cosmetic brands. The brand's name is based on its ideology of using ingredients in its products that have been used in beauty care since the time of the Joseon Dynasty.

When developing each new product, BOJ selects ingredients suitable for all skin types and combines them with modern ingredients.

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25 products

Beauty of Joseon Sunscreen : Rice + Probiotics
Beauty of Joseon Sunscreen : Rice + Probiotics info
-20% HOT ON SOCIAL
[Beauty of Joseon] Red Bean Refreshing Pore Mask
[Beauty of Joseon] Red Bean Refreshing Pore Mask
-20%
[Beauty of Joseon] Ground Rice and Honey Glow Mask
[Beauty of Joseon] Glow Charging Rice Duo mask
-20% TEAM'S PICK
Beauty Of Joseon Green Plum Refreshing Toner AHA BHA
Beauty Of Joseon Green Plum Refreshing Toner AHA BHA info
-20% TEAM'S PICK
[Beauty of Joseon] Ginseng Essence Water
[Beauty of Joseon] Ginseng Essence Water
Up to -20%
[Beauty of Joseon] Dynasty Cream
[Beauty of Joseon] Dynasty Cream
Regular priceOn Sale from 262 kr
[Beauty of Joseon] Dynasty Cream
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Up to -20% TEAM'S PICK
Beauty of Joseon Ginseng Cleansing Oil
Beauty of Joseon Ginseng Cleansing Oil tuotekuva
Regular price 190 kr Sale price238 kr
[Beauty of Joseon] Ginseng Cleansing Oil
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-20% TEAM'S PICK
[Beauty of Joseon] Radiance Cleansing Balm
[Beauty of Joseon] Radiance Cleansing Balm
Regular price 190 kr Sale price238 kr
[Beauty of Joseon] Radiance Cleansing Balm
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-20%
[Beauty of Joseon] Hanbang Serum Discovery Kit
-20%
[Beauty of Joseon] Red Bean Water Gel
[Beauty of Joseon] Red Bean Water Gel
Regular price 206 kr Sale price258 kr
[Beauty of Joseon] Red Bean Water Gel
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-20%
[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal
[Beauty of Joseon] Revive Eye Serum : Ginseng + Retinal
Sold Out -20% TEAM'S PICK
[Beauty of Joseon] Matte Sun Stick : Mugwort + Camelia
[Beauty of Joseon] Matte Sun Stick : Mugwort + Camelia
Sold Out -20%
[Beauty of Joseon] Glow Charging Rice Duo
[Beauty of Joseon] Glow Charging Rice Duo toner
Sold Out -20%
[Beauty of Joseon] Glow Deep Serum : Rice + Alpha Arbutin
[Beauty of Joseon] Glow Deep Serum : Rice + Alpha Arbutin
Sold Out -20%
[Beauty of Joseon] Ginseng Moist Sun Serum
[Beauty of Joseon] Ginseng Moist Sun Serum
Regular price 230 kr Sale price288 kr
[Beauty of Joseon] Ginseng Moist Sun Serum
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Sold Out -20%

Skincare for aging skin with Korean cosmetics

Koreans are masters at preventing and reducing the signs of aging in the skin. And even though their skin is different from e.g. Nordic skin, Korean well-age skin care products are definitely the world's top class, which every skin can benefit from.

As we age, our skin loses its elasticity and the visible signs of aging begin to creep up little by little. Although we cannot prevent the aging of our skin at least yet, we can facilitate its visible changes in many different ways.

In our thirties, as collagen and elastane decrease in our body, the main protein of our skin, keratin, loses its structure and becomes more elastic. As a result, for example, the lines appear more clearly. Now is the best time to start using retinol.

By the time you reach the age of forty, you have lost about 60% of the skin's natural ceramides, which bind the gaps between skin cells together and prevent moisture from escaping. So what's the help? Add ceramides to your skin care routine. Skin care products containing ceramides help supplement the skin's ceramide deficiency, so the skin starts to look and behave like a younger version of itself, so the skin stays better moisturized, firm and plump. Ceramides should be combined with products containing e.g. amino acids, glycerin, antioxidants, retinol, niacinamide or peptides.

Around the age of fifty, the skin loses about 25% of the remaining collagen, 30% of the skin's lipids, and skin regeneration drops by 36%. The amount of peptides in the skin also collapses. Peptides give the skin its strength and elasticity.

In the sixties, the skin's sebum production decreases, so the skin needs an extra dose of moisturizing skin care products. So add ceramides to your routine, which help the skin stay more moisturized and make the skin look more youthful.

The best anti-age and well-age ingredients

The best ingredients for treating aging skin include collagen, retinol, retinal, bakuchiol, hyaluronic acid, vitamin C and snail mucin.

The first signs of skin aging, which are likely to be noticed in your forties (skin dryness, skin thinning), only intensify with age.

As we grow older, the skin becomes (even more) drier, less elastic, also fine lines and deep wrinkles appear, and even acne and dark spots. Everyone's skin ages differently, but fortunately, every skin type benefits from a suitable skincare routine.

Many ingredients that are beneficial for 40-50-year-olds are also useful for 60-year-olds and beyond, even in skincare for people in their 70s.