Etude

A cult-favourite K-beauty brand inspired by Chopin’s beautiful études; just as the études transform into a stunning melody, ETUDE encourages everyone to create their own playlist of skincare and makeup that suits them perfectly. 🎼🎀

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44 products

[ETUDE] Curl Fix Mascara
etude-curl-fix-mascara
Regular priceOn Sale from 44 kr
[ETUDE] Curl Fix Mascara
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Up to -50% TEAM'S PICK
Etude 2.0mm Therapy Air Mask Collagen
Regular price 20 kr Sale price29 kr
[ETUDE] 0.2mm Therapy Air Mask Collagen
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-30%
[ETUDE] SoonJung Hydro Barrier Cream
[ETUDE] SoonJung Hydro Barrier Cream
Regular price 229 kr Sale price328 kr
[ETUDE] SoonJung Hydro Barrier Cream
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-30%
[ETUDE] Sunprise Mild Airy Finish Sun Milk
[ETUDE] Sunprise Mild Airy Finish Sun Milk
Regular price 202 kr Sale price288 kr
[ETUDE] Sunprise Mild Airy Finish Sun Milk
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-30% TEAM'S PICK
[ETUDE] Contour Powder Brush
[ETUDE] Contour Powder Brush
Regular priceOn Sale from 55 kr
[ETUDE] Contour Powder Brush
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Up to -30%
[ETUDE] Ginger Sugar Overnight Lip Mask
[ETUDE] Ginger Sugar Overnight Lip Mask
Regular price 104 kr Sale price148 kr
[ETUDE] Ginger Sugar Overnight Lip Mask
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-30%
[ETUDE] Ginger Sugar Essential Lip Balm
[ETUDE] Ginger Sugar Essential Lip Balm
Regular price 76 kr Sale price109 kr
[ETUDE] Ginger Sugar Essential Lip Balm
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-30%
[ETUDE] SoonJung 10-Panthensoside Cica Balm
[ETUDE] SoonJung 10-Panthensoside Cica Balm
Regular price 208 kr Sale price298 kr
[ETUDE] SoonJung 10-Panthensoside Cica Balm
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-30%
[ETUDE] AC Clean Up Cleansing Foam
[ETUDE] AC Clean Up Cleansing Foam
Regular price 139 kr Sale price198 kr
[ETUDE] AC Clean Up Cleansing Foam
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-30%
Etude Moistfull Collagen Eye Cream
Etude Moistfull Collagen Eye Cream tuotekuva
Regular price 188 kr Sale price268 kr
[ETUDE] Moistfull Collagen Eye Cream
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-30%
[ETUDE] My Beauty Tool Lovely Etti Hair Band
-30%
[ETUDE] Baking Powder Pore Scrub
[ETUDE] Baking Powder Pore Scrub
Regular price 153 kr Sale price218 kr
[ETUDE] Baking Powder Pore Scrub
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-30%
[ETUDE] AC Clean Up Pink Powder Spot
[ETUDE] AC Clean Up Pink Powder Spot
Regular price 132 kr Sale price188 kr
[ETUDE] AC Clean Up Pink Powder Spot
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-30%
[ETUDE] 0.2mm Therapy Air Mask Snail
Regular price 20 kr Sale price29 kr
[ETUDE] 0.2mm Therapy Air Mask Snail
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-30%
[ETUDE] Moistfull Collagen Mask
[ETUDE] Moistfull Collagen Mask
Regular price 34 kr Sale price49 kr
[ETUDE] Moistfull Collagen Mask
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-30%
[ETUDE] Moistfull Collagen Cream
Regular price 264 kr Sale price377 kr
[ETUDE] Moistfull Collagen Cream
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-30% TEAM'S PICK
[ETUDE] Fixing Tint
[ETUDE] Fixing Tint
Regular price 111 kr Sale price158 kr
[ETUDE] Fixing Tint
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-30%
[ETUDE] Dear Darling Water Gel Tint
[ETUDE] Dear Darling Water Gel Tint
Regular price 59 kr Sale price119 kr
[ETUDE] Dear Darling Water Gel Tint
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-50%
[ETUDE] AC Clean Up Facial Toner
[ETUDE] AC Clean Up Facial Toner
Regular price 188 kr Sale price268 kr
[ETUDE] AC Clean Up Facial Toner
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-30%
[ETUDE] 0.2mm Therapy Air Mask Pearl
Regular price 20 kr Sale price29 kr
[ETUDE] 0.2mm Therapy Air Mask Pearl
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-30%
[ETUDE] My Lash Serum
[ETUDE] My Lash Serum
Regular price 132 kr Sale price188 kr
[ETUDE] My Lash Serum
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-30%
[ETUDE] Dear Darling Oil Tint
[ETUDE] Dear Darling Oil Tint
Regular price 111 kr Sale price158 kr
[ETUDE] Dear Darling Oil Tint
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-30% TEAM'S PICK
[ETUDE] Glow Fixing Tint
[ETUDE] Glow Fixing Tint
Regular price 97 kr Sale price138 kr
[ETUDE] Glow Fixing Tint
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-30%
[ETUDE] SoonJung 2x Barrier Intensive Cream
[ETUDE] SoonJung 2x Barrier Intensive Cream
Regular price 202 kr Sale price288 kr
[ETUDE] SoonJung 2x Barrier Intensive Cream
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-30% HOT ON SOCIAL
[ETUDE] Dear Darling Water Tint
[ETUDE] Dear Darling Water Tint
Regular price 83 kr Sale price119 kr
[ETUDE] Dear Darling Water Tint
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-30%
[ETUDE] 0.2mm Therapy Air Mask Tea Tree
Regular price 20 kr Sale price29 kr
[ETUDE] 0.2mm Therapy Air Mask Tea Tree
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-30%
[ETUDE] Zero Sebum Drying Powder
[ETUDE] Zero Sebum Drying Powder
Regular price 83 kr Sale price119 kr
[ETUDE] Zero Sebum Drying Powder
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-30%
[ETUDE] Dr.Mascara Fixer For Super Long Lash
[ETUDE] Dr.Mascara Fixer For Super Long Lash
Regular price 118 kr Sale price168 kr
[ETUDE] Dr.Mascara Fixer For Super Long Lash
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-30%
[ETUDE] Dr.Mascara Fixer For Perfect Lash
[ETUDE] Dr.Mascara Fixer For Perfect Lash
Regular price 118 kr Sale price168 kr
[ETUDE] Dr.Mascara Fixer For Perfect Lash
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-30%
Etude 0.2mm Therapy Air Mask Ceramide
Regular price 20 kr Sale price29 kr
[ETUDE] 0.2mm Therapy Air Mask Ceramide
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-30% TEAM'S PICK
[ETUDE] SoonJung pH 6.5 Whip Cleanser
[ETUDE] SoonJung pH 6.5 Whip Cleanser
Regular price 160 kr Sale price228 kr
[ETUDE] SoonJung pH 6.5 Whip Cleanser
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-30%
[ETUDE] Moistfull Collagen Cleansing Foam
[ETUDE] Moistfull Collagen Cleansing Foam
Regular price 139 kr Sale price198 kr
[ETUDE] Moistfull Collagen Cleansing Foam
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-30%
[ETUDE] Baking Powder BB Deep Foam
[ETUDE] Baking Powder BB Deep Foam
Regular priceOn Sale from 69 kr
[ETUDE] Baking Powder BB Deep Foam
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Up to -30%
[ETUDE] Drawing Eye Brow
[ETUDE] Drawing Eye Brow
Regular price 76 kr Sale price109 kr
[ETUDE] Drawing Eye Brow
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-30%
[ETUDE] SoonJung Sheet Mask Panthensoside
[ETUDE] SoonJung Sheet Mask Panthensoside
Regular price 34 kr Sale price49 kr
[ETUDE] SoonJung Sheet Mask Panthensoside
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-30%
[ETUDE] Moistfull Collagen Facial Toner
[ETUDE] Moistfull Collagen Facial Toner
Regular price 208 kr Sale price298 kr
[ETUDE] Moistfull Collagen Facial Toner
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-30%
[ETUDE] SoonJung pH 5.5 Relief Toner
[ETUDE] SoonJung pH 5.5 Relief Toner
Regular priceOn Sale from 202 kr
[ETUDE] SoonJung pH 5.5 Relief Toner
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Up to -30%
[ETUDE] Moistfull Collagen Essence
[ETUDE] Moistfull Collagen Essence
Regular price 264 kr Sale price377 kr
[ETUDE] Moistfull Collagen Essence
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-30%
[ETUDE] SoonJung 10-Free Moist Emulsion
[ETUDE] SoonJung 10-Free Moist Emulsion
Regular price 202 kr Sale price288 kr
[ETUDE] SoonJung 10-Free Moist Emulsion
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-30%
[ETUDE] SoonJung Hydro Barrier Cream (Tube)
[ETUDE] SoonJung Hydro Barrier Cream (Tube)
Regular price 229 kr Sale price328 kr
[ETUDE] SoonJung Hydro Barrier Cream (Tube)
Buy now
-30%
[ETUDE] Moistfull Collagen Emulsion
Regular price 208 kr Sale price298 kr
[ETUDE] Moistfull Collagen Emulsion
Buy now
-30%
[ETUDE] SoonJung Director's Moisture Sun Cream
Sold Out -30% TEAM'S PICK
[ETUDE] Power Eyelash Ampoule (EXP. 26.2.2026)
Sold Out -50%

Skincare for aging skin with Korean cosmetics

Koreans are masters at preventing and reducing the signs of aging in the skin. And even though their skin is different from e.g. Nordic skin, Korean well-age skin care products are definitely the world's top class, which every skin can benefit from.

As we age, our skin loses its elasticity and the visible signs of aging begin to creep up little by little. Although we cannot prevent the aging of our skin at least yet, we can facilitate its visible changes in many different ways.

In our thirties, as collagen and elastane decrease in our body, the main protein of our skin, keratin, loses its structure and becomes more elastic. As a result, for example, the lines appear more clearly. Now is the best time to start using retinol.

By the time you reach the age of forty, you have lost about 60% of the skin's natural ceramides, which bind the gaps between skin cells together and prevent moisture from escaping. So what's the help? Add ceramides to your skin care routine. Skin care products containing ceramides help supplement the skin's ceramide deficiency, so the skin starts to look and behave like a younger version of itself, so the skin stays better moisturized, firm and plump. Ceramides should be combined with products containing e.g. amino acids, glycerin, antioxidants, retinol, niacinamide or peptides.

Around the age of fifty, the skin loses about 25% of the remaining collagen, 30% of the skin's lipids, and skin regeneration drops by 36%. The amount of peptides in the skin also collapses. Peptides give the skin its strength and elasticity.

In the sixties, the skin's sebum production decreases, so the skin needs an extra dose of moisturizing skin care products. So add ceramides to your routine, which help the skin stay more moisturized and make the skin look more youthful.

The best anti-age and well-age ingredients

The best ingredients for treating aging skin include collagen, retinol, retinal, bakuchiol, hyaluronic acid, vitamin C and snail mucin.

The first signs of skin aging, which are likely to be noticed in your forties (skin dryness, skin thinning), only intensify with age.

As we grow older, the skin becomes (even more) drier, less elastic, also fine lines and deep wrinkles appear, and even acne and dark spots. Everyone's skin ages differently, but fortunately, every skin type benefits from a suitable skincare routine.

Many ingredients that are beneficial for 40-50-year-olds are also useful for 60-year-olds and beyond, even in skincare for people in their 70s.