Our most popular articles
Hanbang: natural luxury for your skin
Dive into the most treasured tradition of Korean skincare! Hanbang blends powerful natural ingredients like ginseng, centella, and mugwort with modern research, resulting in skin that is radiant, balanced, and full of vitality. Discover products that nourish, calm, and strengthen your skin with visible results.
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter beauty tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!Articles
What was Korean skin care like hundreds of years ago? Discover hanbang: traditional Korean medicine, whose roots stretch back thousands of years in South Korea. Hanbang cosmetic products use natural and traditional ingredients, such as plant extracts, herbs, and roots, known for their beneficial and even healing properties in skin care. Dive into the secrets of Korean beauty care in this article!
Soonding is a Korean skincare brand that represents the gentlest trend in K-beauty: a strong skin barrier, a simple routine, and active ingredients suitable for sensitive skin. Fragrance-free and vegan products that provide soothing moisture for all ages – without anything extra.
How to create a simple and easy skincare routine? Check out our beginner-friendly tips for starting a skincare routine and avoid the most common mistakes. Also explore our skincare starter kits, each providing tips for the best products according to your skin type!
Which were actually your most purchased products during 2025? We have the full list! Discover why these products were bought again and again. Are all your beauty favorites on the top list? Or perhaps you will find a new favorite? Discover the most purchased products of 2025!
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
In this article, we gather the best and most wonderful gift ideas for Christmas 2025 🎁🌟 Regardless of the recipient's skin type, you will find comprehensive tips here, divided by skin type and style! You will also get advice on which products to choose and what is trendy right now ❤️
Your skin's needs are constantly changing, and your menstrual cycle also affects its condition. How can you care for your skin's shifting needs, and what are the different phases of the cycle? Check out our research-based tips in this article! 💫
Vitamin C is one of the star ingredients in skincare 🌟 If your goal is to add only one active ingredient to your skincare routine - try Vitamin C! 🍋 It has several benefits for the overall well-being of the skin, which we present more comprehensively in this article 📖
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
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