Articles
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
Vitamin C is one of the star ingredients in skincare 🌟 If your goal is to add only one active ingredient to your skincare routine - try Vitamin C! 🍋 It has several benefits for the overall well-being of the skin, which we present more comprehensively in this article 📖
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
Discover the hottest skincare ingredients for 2025! From PDRN and exosomes to azelaic acid and PGA – we go through why these ingredients are trending and how they can improve your skincare routine. Which one suits you best? Read more and find your new favorite!
VT Cosmetics revolutionizes skincare with innovative solutions like the Reedle Shot series and traditional ingredients like Cica. From microneedling effects to daily sheet masks – here you will find products for all skin types and needs!
Collagen has long been known as an ingredient for mature skin, but what is the truth about collagen? Discover the real benefits of collagen in skincare and which collagen product is best for you!
Learn everything about the skin's protective barrier - from causes and symptoms of damage to effective treatment methods and recommended products. Also discover which key ingredients best strengthen the skin's natural protection.
AXIS-Y is a Korean skincare brand that offers climate-friendly and sustainable products based on natural ingredients and a community-driven approach. Through their two lines, 6+1+1 and ay&me, they combine innovation with skin care and sustainability, to provide the skin with both nourishment and protection in harmony with the planet. 🌎
Learn the differences between retinol, retinal, and bakuchiol—three powerful ingredients in Korean skin care that fight wrinkles and improve skin tone. Discover which anti-aging ingredient suits your skin best, whether you have mature, sensitive or combination skin. Read about the best products with retinol, retinal and bakuchiol, and how to use them for optimal results.
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