Our most popular articles
Hanbang: natural luxury for your skin
Dive into the most treasured tradition of Korean skincare! Hanbang blends powerful natural ingredients like ginseng, centella, and mugwort with modern research, resulting in skin that is radiant, balanced, and full of vitality. Discover products that nourish, calm, and strengthen your skin with visible results.
12 K-Beauty Trends for 2026
What does the future of beauty look like? Korean cosmetics remain at the forefront of trends, and 2026 brings innovative ingredients, new skincare technologies, and makeup styles that will inspire the world. Discover the 12 hottest trends and stay ahead of the curve!
Winter beauty tips
Winter brings cold air and dry indoor conditions that challenge your skin and scalp. This article shares the best tips to keep your face, body, and hair healthy throughout the frosty season – from gentle cleansing to hydrating products. Read on and pamper yourself during winter’s challenges!Articles
What was Korean skin care like hundreds of years ago? Discover hanbang: traditional Korean medicine, whose roots stretch back thousands of years in South Korea. Hanbang cosmetic products use natural and traditional ingredients, such as plant extracts, herbs, and roots, known for their beneficial and even healing properties in skin care. Dive into the secrets of Korean beauty care in this article!
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
Vitamin C is one of the star ingredients in skincare 🌟 If your goal is to add only one active ingredient to your skincare routine - try Vitamin C! 🍋 It has several benefits for the overall well-being of the skin, which we present more comprehensively in this article 📖
PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.
Discover the hottest skincare ingredients for 2025! From PDRN and exosomes to azelaic acid and PGA – we go through why these ingredients are trending and how they can improve your skincare routine. Which one suits you best? Read more and find your new favorite!
VT Cosmetics revolutionizes skincare with innovative solutions like the Reedle Shot series and traditional ingredients like Cica. From microneedling effects to daily sheet masks – here you will find products for all skin types and needs!
Collagen has long been known as an ingredient for mature skin, but what is the truth about collagen? Discover the real benefits of collagen in skincare and which collagen product is best for you!
Learn everything about the skin's protective barrier - from causes and symptoms of damage to effective treatment methods and recommended products. Also discover which key ingredients best strengthen the skin's natural protection.
AXIS-Y is a Korean skincare brand that offers climate-friendly and sustainable products based on natural ingredients and a community-driven approach. Through their two lines, 6+1+1 and ay&me, they combine innovation with skin care and sustainability, to provide the skin with both nourishment and protection in harmony with the planet. 🌎
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