Articles

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Vad är Cruelty Free-skönhet? Från djurförsökens historia till nutid
What is Cruelty Free cosmetics? From the history of animal testing to the present day
February 20, 2025
Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰
Framtiden för K-Beauty: Vår VD Elisa om koreanska skönhetstrender och vad vi kan vänta oss 2025
The Future of K-Beauty: Our CEO Elisa on Korean beauty trends and what to expect in 2025
December 19, 2024
Yeppo & Soonsoo's CEO, Elisa Ahonpää-Kim, recently visited Korea to explore the latest K-beauty trends and future beauty innovations. From naturally glowing makeup to eco-friendly skin care and a focus on scalp health – here she shares the insights that will shape 2025!
AXIS-Y: Klimatanpassad hudvård med gemenskap och hållbarhet i fokus
AXIS-Y: Climate-adapted skin care with community and sustainability in focus
November 20, 2024
AXIS-Y is a Korean skincare brand that offers climate-friendly and sustainable products based on natural ingredients and a community-driven approach. Through their two lines, 6+1+1 and ay&me, they combine innovation with skin care and sustainability, to provide the skin with both nourishment and protection in harmony with the planet. 🌎