Yeppo & Soonsoo's CEO, Elisa Ahonpää-Kim, recently visited Korea to explore the latest K-beauty trends and future beauty innovations. From naturally glowing makeup to eco-friendly skin care and a focus on scalp health – here she shares the insights that will shape 2025!
Drier skin and scalp during the winter? Here you get the best tips for skin and scalp care during the cold months. Adapt your skin care routine with simple steps and discover products that protect and moisturize the skin all winter long.
Learn the differences between retinol, retinal, and bakuchiol—three powerful ingredients in Korean skin care that fight wrinkles and improve skin tone. Discover which anti-aging ingredient suits your skin best, whether you have mature, sensitive or combination skin. Read about the best products with retinol, retinal and bakuchiol, and how to use them for optimal results.
Has your hair felt thinner now that fall is here? Many people experience increased hair loss during the fall, but don't worry – it's completely natural! In this article, you will get tips on how to strengthen your hair and care for your scalp, as well as product recommendations that will help you maintain healthy hair throughout the season.