Articles
Which were actually your most purchased products during 2025? We have the full list! Discover why these products were bought again and again. Are all your beauty favorites on the top list? Or perhaps you will find a new favorite? Discover the most purchased products of 2025!
The 2026 K-beauty trends are built around holistic well-being, biotechnology, and personalized beauty. In skincare, the focus is on prevention, sensoriality, and longevity thinking; in makeup, relaxed self-expression and skincare benefits; and in haircare, scalp health and glass hair aesthetics. Korean cosmetics continue to lead globally, combining technology, science, and aesthetics in a way that meets consumers' growing expectations – read the article where we compile the 12 biggest trends for 2026!
If you are new to Korean makeup and wondering "what is a cushion foundation really?" here is a simple guide. Learn how this innovative, caring product can revolutionize your makeup routine with product tips from our wide range of K-beauty.
Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰
Gradient Lips and Cherry Lips are two of the hottest lip trends in K-beauty. One gives a romantic, natural look while the other creates a fuller effect. Learn how to recreate both styles at home and which products will help you achieve the perfect finish!
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