Articles
If you are new to Korean makeup and wondering "what is a cushion foundation really?" here is a simple guide. Learn how this innovative, caring product can revolutionize your makeup routine with product tips from our wide range of K-beauty.
Discover the hottest skincare ingredients for 2025! From PDRN and exosomes to azelaic acid and PGA – we go through why these ingredients are trending and how they can improve your skincare routine. Which one suits you best? Read more and find your new favorite!
Gradient Lips and Cherry Lips are two of the hottest lip trends in K-beauty. One gives a romantic, natural look while the other creates a fuller effect. Learn how to recreate both styles at home and which products will help you achieve the perfect finish!
VT Cosmetics revolutionizes skincare with innovative solutions like the Reedle Shot series and traditional ingredients like Cica. From microneedling effects to daily sheet masks – here you will find products for all skin types and needs!
Yeppo & Soonsoo's CEO, Elisa Ahonpää-Kim, recently visited Korea to explore the latest K-beauty trends and future beauty innovations. From naturally glowing makeup to eco-friendly skin care and a focus on scalp health – here she shares the insights that will shape 2025!
