Articles

Vitamin C is one of the star ingredients in skincare 🌟 If your goal is to add only one active ingredient to your skincare routine - try Vitamin C! 🍋 It has several benefits for the overall well-being of the skin, which we present more comprehensively in this article 📖

Learn what the PA and non-nano filter labels on sunscreens mean, what the difference is between physical and chemical sunscreens, and whether the sunscreen needs to be washed off with special cleansing.

What does the label PA mean on Korean sunscreen? Is it necessary to use sunscreen if the skin doesn't burn in the sun or if the skin tone is dark? Find the answers to your questions about the correct use of sunscreen - and we reveal the most common myths related to sunscreen.

PDRN has become one of K-Beauty's most talked-about anti-aging ingredients – but is it really true that it is extracted from salmon sperm? We clarify the myth and explain its real benefits for the skin.

If you are new to Korean makeup and wondering "what is a cushion foundation really?" here is a simple guide. Learn how this innovative, caring product can revolutionize your makeup routine with product tips from our wide range of K-beauty.

Ethics and transparency are among the greatest values in beauty today. However, there is a lot of uncertainty regarding animal testing and cruelty-free labels - in this article, we will discuss the history of animal testing and address the current situation of animal testing in the EU and Korea 🐰

Discover the hottest skincare ingredients for 2025! From PDRN and exosomes to azelaic acid and PGA – we go through why these ingredients are trending and how they can improve your skincare routine. Which one suits you best? Read more and find your new favorite!

Gradient Lips and Cherry Lips are two of the hottest lip trends in K-beauty. One gives a romantic, natural look while the other creates a fuller effect. Learn how to recreate both styles at home and which products will help you achieve the perfect finish!